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SHANGHAI,
China – April 15, 2008 –
TidalWave Technology Limited, a
leading online precision targeting
advertising network, today announced
the closing of its Series A investment
led by CSV Capital Partners (CSV).
The Series A funding allows TidalWave
to expand its partnership network,
increase its sales presence, and
enhance its advertising platform
and precision delivery system.
TidalWave’s sophisticated technology analyzes contextual, behavioral, and demographics
data to deliver precision-targeted advertising across its vast network of partners.
The company’s ability to reach over 65 million consumers and its data driven
performance marketing system allows advertisers to effectively connect with
targeted audiences for unsurpassed results. TidalWave’s network partners benefit
from its intelligent ad delivery system through increased ad inventory value
and space monetization; and higher user relevancy and interaction.
“China’s online advertising market is poised to hit US$2.5 billion this year
and the market is becoming increasingly fragmented,” reported Ms. Shirly Zhu,
TidalWave’s spokesperson. “This is a tremendous opportunity for us as advertisers
will demand more and more sophistication and ROI-driven results while network
partners seek efficient revenue streams that maximize user value without compromising
experience. CSV’s investment will allow us to continue increasing our network
reach and to expand our sales presence to become an industry leader. We chose
CSV as a partner for their demonstrated track record and the strong support
they provide through both strategic guidance and operational value-add.”
“Precision-targeted advertising is relatively new to the China online advertising
market but will be a key driver for future market growth,” said Mr. Earl Yen,
Managing Director of CSV Capital Partners. “The founders have deep experiences
in both traditional media and new media. Its patented technologies and innovative
service offerings bring great value to advertisers and partners while enhancing
users’ online experiences.”
In
connection with CSV’s investment,
Earl Yen will join TidalWave’s board
of directors and Yongfei Zhao will
become a board observer.
About TidalWave Technology
Limited
TidalWave
Technology Limited is a leading
online precision targeting advertising
network. The company uses sophisticated
data driven analytics and optimization
logics to precisely target its audience
of over 65 million users. TidalWave’s
intelligent ad delivery system produces
ROI-driven results for advertisers
while allowing network partners
to realize increased ad value and
space monetization. The company
is headquartered in Shanghai.
About CSV Capital Partners
CSV Capital Partners (www.csvcp.com) is a private equity firm targeting early-stage growth capital investments in emerging companies with
significant operations in Greater China. CSV’s partners combine extensive private
equity, operating, and China market experiences to assist entrepreneurs in creating
industry-leading companies. Headquartered in Shanghai, CSV offers access to
high quality partners in Asia and the United States and an extensive network
of resources to support its portfolio companies.
For more information:
www.csvcp.com |
