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CSV Capital Partners Announces Its Investment in iTour International Holdings Ltd., China’s Leading Travel Service Provider

January 22, 2009

Shanghai, China – January 22nd, 2009 – CSV Capital Partners (CSV) today announced the closing of its convertible loan investment in late 2008 in iTour International Holdings Ltd. ("iTour"), a leading Chinese travel services provider based in Guangzhou. The funding will allow iTour to strengthen its brand, enhance its systems and service platforms, and to pursue certain consolidation opportunities.

Having been in operations for over 10 years, iTour has become one of the largest travel services providers in China. It provides both online and offline air ticketing services, hotel reservations and packaged tours to over 3 million individual and corporate clients throughout China every year.

“China is one of the world's largest travel & tourism markets, and expects to retain strong growth momentum even in the current economic environment. This presents a tremendous opportunity for us, as some of the smaller players are facing difficulties and might be shaken out,” said Mr. Paul Pan, CEO of iTour. “CSV’s investment will allow us to continue our expansion and service enhancements. We chose CSV as a partner for their demonstrated track record and the strong support they provide through both strategic guidance and operational value-add.”

“China’s travel & tourism market is a fast growing but fragmented market, in which no one player has more than 5% nationwide market share, thus providing attractive investment opportunities,” said Mr. Earl Yen, Managing Director of CSV Capital Partners. “The founders and management team have deep experiences in both traditional offline and online travel service businesses. With additional capital support, we believe iTour can extend its market leading position in China.”

In connection with CSV’s investment, Mr. Yongfei Zhao will become a board observer.

About iTour International Holdings Ltd.

Headquartered in Guangzhou, iTour International Holdings Ltd. is one of China’s leading travel services providers. It provides a comprehensive range of travel services through both its online platform (its own portal, www.itour.cn, and a group of website partners) and offline channels (call centers, retail stores and automatic selling terminals). Its strategic partners include China Telecom, China Merchants Bank, Tencent, and Taobao.

About CSV Capital Partners

CSV Capital Partners (www.csvcp.com) is a private equity firm targeting early-stage growth capital investments in emerging companies with significant operations in Greater China. CSV's partners combine extensive private equity, operating and China market experiences to assist entrepreneurs in creating industry-leading companies. Headquartered in Shanghai, CSV offers access to high quality partners in Asia and the United States and an extensive network of resources to support its portfolio companies.

 
   
   
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