Shanghai, China
- December 27th , 2006 - Shanghai based
direct marketing leader, RoadWay Interactive
Marketing Services Co., Ltd ("RoadWay")
announces the closing of a US$1M new round
of fundraising. The investment was led by
Mitsubishi Corporation. RoadWay completed
a first round of fundraising, led by CSV Capital Partners, in March 2006.
"This transaction indicates the strong
confidence and interest of Mitsubishi Corporation
in the quickly-growing direct marketing
businesses in China," said Dixon (Jiang)
Yuan, the CEO of RoadWay. After this round
of fundraising, RoadWay will accelerate
its national expansion; the company will
be able to put more resources in product
and services innovation; and will leverage
the excellent platform of Mitsubishi Corporation
to enhance its efforts in developing Japanese
clients in China and in Japan. Facing increasing
competition from international rivals, Mr.
Yuan's strategy for the company is: "expanding
aggressively, building up brand name and
establishing higher entry barrier".
"RoadWay has over 5 years experience
in China market and owns obvious advantages
in understanding the local market and reacting
and adjusting swiftly," Mr. Yuan said.
"We are very pleased
to see such a high-quality international
strategic investor as Mitsubishi Corporation
taking an equity interest in RoadWay,"
said Mr. Earl Yen, managing director of
CSV Capital Partners. "We look forward
to Mitsubishi Corporation's help and guidance
as RoadWay embarks on its next phase of
growth and market leadership."
About RoadWay
RoandWay Interactive Marketing Services
Co., Ltd (www.roadway.com.cn) is a leading
provider of integrated services of direct
marketing in China. Based on its powerful
database and experienced project execution
team, RoadWay is designing and executing
integrated direct marketing solutions for
hundreds of marketers through multiple ways,
such as direct mail, email, Fax, telephone,
etc.. The company also released a beta version
of its Internet-based database search and
marketing tool, DMSys (www.dmsys.com.cn)
in Sept 2006.
About Mitsubishi Corporation
Mitsubishi Corporation (http://www.mitsubishicorp.com)
is Japan's largest general trading company
(sogo shosha) with over 200 bases of operations
in approximately 80 countries worldwide.
Together with its over 500 group companies,
MC employs a multinational workforce of
approximately 54,000 people. MC has long
been engaged in business with customers
around the world in virtually every industry,
including energy, metals, machinery, chemicals,
food and general merchandise.
About CSV Capital Partners
CSV Capital Partners (www.csvcp.com) is a China-focused venture capital firm targeting investments in seed and early-stage technology, services and consumer-related companies in Greater China. CSV's partners combine extensive venture capital, operating and China market experiences to assist entrepreneurs in creating industry-leading companies. Headquartered in Shanghai and with partners in San Francisco and Tokyo, CSV offers access to high quality partners in Asia and the United States and an extensive network of resources to support its portfolio companies. |